Visual Merchandising: How to Create Stunning Window Displays That Sell

Maybe you’re looking to open a dispensary in your state. Maybe you’re a budding entrepreneur in other ways.  But either way, if you plan on opening a brick-and-mortar...

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What Are the Possible Kratom Side Effects Regular Users Experience?

Americans seek any number of ways to either boost their energy or manage their pain. For many, Kratom served both purposes. The tree, native to Southeast Asia, is in the same...

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Puff, Puff, Pass: Discovering the Next States to Legalize in 2019

In 2018, 21 states considered bills for the legalization of marijuana for adult use. But only three states actually implemented a new marijuana policy.   But this year, many more...

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Puff, Puff, Pass: Discovering the Next States to Legalize in 2019

Posted on Feb 5, 2019 in Legal Cannabis

Puff, Puff, Pass: Discovering the Next States to Legalize in 2019

In 2018, 21 states considered bills for the legalization of marijuana for adult use. But only three states actually implemented a new marijuana policy.  

But this year, many more states are expected to legalize. Read on to learn about the next states to legalize in 2019.

Connecticut

The governor elected in Connecticut, Ned Lamont, campaigned on the platform that marijuana legalization time has come. He has stated that he wants to make legalization a priority this year.

Another good sign for marijuana efforts is the fact that many of the people opposed to marijuana legalization were voted out of the legislature in the 2018 election.

Illinois

J.B. Pritzker is a billionaire who made legalizing marijuana a central tenant of his campaign for governor of Illinois. He won and is now working as quickly as possible to put legislation in place that will legalize the sale of marijuana to adults over 21. 

The state house speaker has also stated he is on board with this plan, and there isn’t expected to be any pushback against the efforts. Illinois is very excited to see the new tax revenue that will come with legal marijuana.

Minnesota 

Minnesota replaced its antilegalization governor with Tim Walz, a Democrat who has pledged to use marijuana as a way to increase tax revenues and grow jobs.

While many people already use CBD oil since it is already legal in all 50 states, this new legalization will be able to help a lot more people.

New Hampshire

New Hampshire’s governor is opposed to marijuana legalization, but Democrats took control of both their house and senate during the midterm elections. The house speaker believes there is enough support in the chambers to override any veto from the governor.

New Jersey

The New Jersey governor elected in 2017 for the first time campaigned on a platform of marijuana legalization. There has been debate over what kind of tax rate they will use, what regulatory structures will be in place, and what exactly the bill will say. But the issue is expected to be decided in the next year.

New Mexico

New Mexico elected Michelle Lujan Grisham who supports marijuana legalization. She was previously a member of Congress where she also shared her opinion on the issue.

New York

New York has been expected to legalize for years. But it wasn’t until this year that they put together a task force to draft legislation. They also have directed their Health Department to study the potential negative impacts of legalization. With caution, they could legalize in 2019.

More of the Next States to Legalize in 2019

While the states on this list are the closest to legalization, the next states to legalize in 2019 could really be any of them. There is already a ton of support for both the medical and recreational cannabis movements across the country since they offer a needed source of tax revenue for many struggling state governments.

And if you live in one of those states and want to get high today, check out some of our legal highs!

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9 Things You Need to Consider Before Opening a Dispensary

Posted on Jan 29, 2019 in Legal Cannabis

9 Things You Need to Consider Before Opening a Dispensary

Opening a dispensary seems like a no brainer, can’t lose proposition. You might want to think again about that.

While cannabis is becoming more mainstream and the laws are starting to slowly bend towards complete legalization, the industry is booming. Unfortunately for you, there are many players jumping aboard the green rush and opening dispensaries.

In 2015, your business was likely to be profitable in the first year. That’s what happened to 70% of marijuana businesses. By 2017, it was 55% of businesses. 

While you have a great chance at being profitable in the first couple of years, you’re going to have to do a lot more work to make it happen.

Read on for 9 tips to make sure your new dispensary is profitable and successful.

1. Write a Business Plan

The place where you need to start if you’re thinking about opening a dispensary.

You’re going to need a long and formal business plan. A business plan on a napkin isn’t going to cut it. The business plan will be necessary to get funding and licensed in a lot of places.

You need to show people that you’re capable of running a business, you have it well thought out, and you can make it profitable.

Be sure you include what your business is about, target market, competition, how you will market the business as well as projected sales, startup and operating expenses.

With your operating expenses, you’ll need to know how much it really costs to open a dispensary. Read this article for more information about that. 

2. Choose a Great Location

Where will you open your dispensary? You’re going to want to open it in a place where there’s ample parking or is walkable for people.

The location also needs to be within budget. You can get a decent space for less money in an up and coming location, fix it up, and attract new customers there.

3. Have a Good Team of Advisors

You probably know a lot about weed, but not that much about business. Do you know how to get licensed or pay business taxes?

For that reason alone, you’ll need to have people around you who can help guide you. A business attorney, tax attorney, and accountant are absolutely necessary.

You may need to use an HR consultant as you hire staff to make sure that you’re in line with all labor laws.

4. Create a Strong Brand

Your dispensary will be opening in a crowded market. How will your dispensary be better than all of the other dispensaries out there?

You’re going to need to explain that to potential customers. Customers aren’t going to sit around and listen, but if you can quickly connect with them on an emotional level, you’re taking small steps to create loyal customers.

Your brand needs a visual to go along with it. This needs to convey everything that your dispensary is about. You have about 10 seconds for that visual to make an impact and you need to get it right.

5. Design a Customer Experience

When people first come to your dispensary, will they want to come back? You think that the answer is yes, but have you given them a reason to?

Your job is to create an entire experience for your customers that will make them want to return over and over again.

Think about how you want a potential customer to feel from the first time they see your brand all the way through to hanging out at your dispensary.

There needs to be a positive experience at each step. One negative experience can lead to a lost customer.

6. Use Smart Marketing Tactics

When you open your dispensary, how will you get people in the door?

There are dozens of ways to answer that question. The answer lies in how much can you spend and how long can you wait to build momentum?

If you want great short-term results, invest in PPC ads. They could be costly, but they can be great for getting people in the door right away.

The other thing to do is to invest in long term strategies, such as social media or SEO. These are more sustainable in the long term, but they need time to develop.

7. Hire and Train Employees

You’re going to need to hire employees at some point in your journey of opening a dispensary. You won’t be able to do everything on your own.

You’ll want to make sure that your staff are friendly, knowledgeable about products and strains, and can deliver the customer experience you envisioned.

8. Look at Financing Options

As you probably figured out by now, it’s not cheap to open up a dispensary. There are licensing fees, location costs for starters.

Then you need to hire staff, market the dispensary, pay for office equipment. Then there’s the inventory. Before you know it, you could be $100,000 in the hole before you open your doors.

Unless you have that kind of money lying around, you’re going to need to find outside investment. That could be in the form of crowdfunding, loans, personal loans, or investment capital.

9. Always Track Results and Revise

You have a plan and the ambition to execute it. Now you need to make sure you’re on top of things with your plan. You’re going to need to track your sales and marketing tactics.

Ask customers how they find you. If you find that one marketing method is working very well, invest more resources in that. If you find that something isn’t generating results, ditch it.

Opening a Dispensary Takes Guts

If you plan to start a new business, opening a dispensary is a smart choice. While it takes a little longer to be profitable, you’re still better off than most businesses.

The main things to remember about opening a dispensary are that you have to treat is like a business. Just because you want to share your love of weed with the world doesn’t mean success.

You need a formal business plan, get the proper licenses, get your staff and marketing in order. These are things that people often miss, but if you don’t you can have a very successful business.

Want to know more about the marijuana industry? Check out how you can open a dispensary in Nevada

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